Snapdeal To Integrate Machine Learning Based Solutions On Its Platform; Acquires TargetingMantra - Inc42 Media

In a bid to integrate machine learning-based solutions on its platform, Snapdeal, has acquired Gurgaon-based predictive marketing technology startup TargetingMantra for an undisclosed amount. It is a boutique technology company that has been working on the field of personalising shopping experience for customers on ecommerce platforms. Founded by Saurabh Nangia and Rahul Singh in March 2013, TargetingMantra, has offices in Palo Alto and Gurgaon. The company provides a unified platform to manage customers life cycle through personalisation, targeting and big data analytics. In 2014, TargetingMantra had raised 1.1 Mn in seed funding led by 500 Startups, Nexus Venture Partners, and One97 Mobility Fund.