What Does Machine Learning and AI Really Mean for SEO? - Builtvisible.

Artificial Intelligence and Machine Learning (ML) are not brand new concepts but over the last few years we've started to hear an awful lot more about how those technologies are in use by search engine companies. Google uses Machine Learning to help determine things like the quality of a webpage and the meaning of search queries; with the goal to always improve the quality of a search result. We're living in a world where slowly, but surely, the services we're surrounded by are adopting more and more features driven by machine learning systems. As a consumer you're never really told that a service you use is ML based, you just use it. Amazon uses Machine Learning to improve the quality of the recommendations they make to their customers, for example.