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Decision-makers are concerned about how the use of artificial intelligence (AI) technology can negatively impact their brand and result in a loss of stakeholder and customer trust. In fact, research has shown that 56% of executives globally have slowed down their AI adoptions because of such fears. These concerns have given rise to the concept of Responsible AI (RAI). It refers to the way organisations use AI technologies, and the adherence to certain principles that relate to the greater good, the protection of individuals and their fundamental rights, and generally the trustworthiness of the AI application. While everybody has a role to play in RAI, business and public leaders are ultimately accountable to ensure that AI technologies are used responsibly.

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