How AI is Changing the Ad Business - Disruption

Advertising is all about tapping into consumer markets, finding out what makes them tick, and using that info to create convincing ad campaigns. This is much harder than it sounds, especially when entire demographics are proving impossible to reach. For example, millennials are notoriously difficult to connect with – and there's a lot of them. In the U.S., they make up 25% of the population. How can marketers make the most of market research and come up with captivating campaigns? This is where Artificial Intelligence comes in.