Humanlike AI: Gimmick Or Glimpse Of The Future?

For anyone who has followed CES 2020, one of the announcements that created the most buzz was Samsung's NEONs (neo-humans), or AI assistants that resemble humans. These NEONs are extremely lifelike--so much so that when you look at them, it can be hard to believe they aren't real people on the other end of the video. But will lifelike AI assistants really be the future? What practical use will they have if they are? And will these AI assistants find their way into the enterprise or just become nothing more than a consumer-focused gimmick?