Artificial Intelligence Is Here. Is It Time to Rethink Your Business Strategy? By Ajay Agrawal, Joshua Gans and Avi Goldfarb Spring 2018

Most people are familiar with shopping at Amazon. As with most online retailers, you visit its website, shop for items, place them in your cart, pay for them – and then Amazon ships them to you. Right now, Amazon's business model is "shopping then shipping." During the shopping process, Amazon's artificial intelligence offers suggestions of items that it predicts you will want to buy. The AI does a reasonable job.