3 important tips for bot builders

In 2017, it's time for artificial intelligence (AI) to be part of your company's strategy. More than 10 million Amazon Echo devices have been sold in the U.S. alone, and 1 billion people use Facebook Messenger each month. Consumers are slowly starting to embrace the tens of thousands of third-party skills, chatbots, and mobile AI interfaces. Brands have the opportunity to add their services to the growing list of popular platforms. However, many underestimate the complex journey that awaits them when developing AI -- especially considering how unique each brand's bots, audience, and optimal platforms can be.