Intelligence Node's Hook Unit Launches Fashion Consumer App

Hook has just rolled out what it is calling the first artificial intelligence generated fashion feed for consumers. The Hook Fashion Discovery is free and available at the App Store and on Google Play. Parent company Intelligence Node said the app features "user-friendly, editorial-style" content that aims to educate users "at a glance on trending styles and current bestsellers." The company said there are "millions of stockkeeping units featured" on the app, and that shoppers can search for "virtually any fashion item." The app is being positioned in the market to target Millennials.