AI and E-Commerce

There is an increasing emphasis on the personalization of customer experiences in e-commerce. This was already true even before AI started to influence the market, but it's even more valid today. Shoppers expect that the product recommendations will be adapted to their own shopping history, with relevant search suggestions and recommendations from the store. This can be tricky to get right, especially with a more diverse inventory that covers a variety of products. With the help of modern AI solutions, new processes can be automated, and patterns can be inferred that were not that obvious before.