Marketers Are Poised to Adopt Machine-Learning Technologies

In partnership with The Relevancy Group and CEO David Daniels, Persado today announced the findings of a new research report entitled The Science Behind Customer Engagement: How Machine-Learning Drives Action. The survey assesses the importance of understanding how machine-learning is helping marketers communicate with a growing online audience of 3.6 billion, roughly 50% of the world's population. Surveying 301 advertising and marketing executives on their experience with machine-learning, automation, and predictive platforms across marketing and advertising practices, The Relevancy Group found that incorporating cognitive or "smart" content generated through machine-learning platforms is an effective practice that resonates with a customer's emotional decision-making. In fact, the study found that early adopters of this technology who were able to leverage the right message and deliver on emotional personalization could drive a 3-5x increase in revenue. The findings indicate the market's need for better understanding and adoption of these technologies with most marketers showing willingness to adopt content created via machine learning.