Neuromarketing for Dummies: How-To Guide with Examples

The field of neuromarketing is still in its infancy, but it's growing fast as the ability to track and monitor consumer brain activity becomes more widespread. While American companies have been pioneers in this field, many European businesses are just now starting to hop on board with neuromarketing research techniques. This article will serve as a quick guide for companies looking to implement neuromarketing principles and tactics into their marketing research endeavors. Neuromarketing is the study of human brain activity that is triggered by exposure to stimuli in marketing research. This could include exposing participants to products, websites, advertisements, or packaging in order to determine how each stimulus elicits a physical or emotional response.