Tips to leverage artificial intelligence to boost your brand's marketing strategies - Geospatial World

It is a well-established fact that graphics have a higher recall value as compared to any other medium, and a person watching a video is more likely to retain its contents as compared to someone reading the same content in the text. In recent years the preference has shifted from image to video. This has led brands to make the most of the video and use it as a marketing tool to promote the products and services that they have to offer. Considering that a good fraction of the overall population now has access to smartphones with an internet connection, the popularity of video marketing has seen rapid growth in recent years. With marketing professionals across the world, recognizing the potential of video, there has been a constant pursuit to improve video marketing.