Natural Language Processing and Sentiment Analysis

You're likely familiar with the saying, "Texting is a brilliant way to miscommunicate how you feel and misinterpret what other people mean." You've probably even experienced it directly! Substitute "texting" with "email" or "online reviews" and you've struck the nerve of businesses worldwide. Gaining a proper understanding of what clients and consumers have to say about your product or service or, more importantly, how they feel about your brand, is a universal struggle for businesses everywhere. What if I told you it doesn't have to be this way?