Amazon Go: A Game Changer For The Retail Industry

Consumers'Couch Shopped' On Black Friday: Here Are The Likely Retail Winners And Losers Amazon CEO Jeff Bezos walks onstage for the launch of the new Amazon Fire Phone, in Seattle. Amazon.com has been tiptoeing into the world of brick-and-mortar retailing for some time now. There have been small outposts at colleges and a few beautifully designed bookstores have been popping up in cities with rumors for several hundred more. As I have said before regarding these efforts, they appear to be sleight of hand experiments designed to distract the retail world from the game changing concepts that are to come. Amazon Go is one such idea, one that could drastically change not just food retailing, but every segment of retail. The premise is simple and the video introduction that Amazon released Monday will surely be among the most watched futuristic retail videos around.