Here's how AI is set to transform the digital marketing landscape - ClickZ

Artificial intelligence is proving integral to the digital products of tomorrow, and nowhere is that more true than in the marketing space. A new wave of startups are leveraging AI in their marketing platforms, and industry heavyweights are beginning to take notice as well. Companies like Amazon and Apple are even leveraging artificial intelligence to conduct voice-based marketing through devices like their Alexa and Siri platforms, respectively. This is only one use case of AI, but it's illustrative of how the technology can help shape consumers' buying behavior and help them make better purchase decisions. A year or two ago, artificial intelligence was seen as a novelty by marketers, and not many were integrating the technology into their own applications.