Are You Ready for Artificial Intelligence in Marketing?

If you think you're seeing more on the topic of artificial intelligence in marketing lately, there's a reason--you are. In fact, a new study by Weber Shandwick finds that the majority of CMOs in five global markets believe artificial intelligence (AI) will surpass social media's influence in the industry. According to the 150 senior executives surveyed, 55% believe that AI will transform the marketing and communications world even more than social media, and 68% say that their brand is currently selling, using, or planning for business in the era of AI. When we think about artificial intelligence, we think about Siri, Arnold Swarzeneeger's character in The Terminator, or IBM's Watson, which recently defeated the two greatest Jeopardy champions and "stole" the $1 million prize. But AI is being used for practical ways that, as marketers, affect us all.