AI & Big Data Expo: Exploring ethics in AI and the guardrails required

The tipping point between acceptability and antipathy when it comes to ethical implications of artificial intelligence have long been thrashed out. Recently, the lines feel increasingly blurred; AI-generated art, or photography, not to mention the possibilities of OpenAI's ChatGPT, reveals a greater sophistication of the technology. James Fletcher leads the responsible application of AI at the BBC. His job is to, as he puts it, 'make sure what [the BBC] is doing with AI aligns with our values.' He says that AI's purpose, within the context of the BBC, is automating decision making.