The AI and Machine Learning Revolution Is Coming for Content Marketing

Marketing technology has evolved rapidly over the past decade, with one of the most exciting developments being the creation of publicly-available, cost-effective cognitive APIs by companies like Microsoft, IBM, Alphabet, Amazon and others. These APIs make it possible for businesses and organizations to tap into artificial intelligence (AI) and machine learning (ML) technology for both customer-facing solutions as well as internal operations. According to Stratistics MRC, the Machine Learning as a Service (MLaaS) market is expected to grow to 7.6 billion dollars by 2023. The impact AI/ML will have on businesses over the long-term promises to be revolutionary. The current application of AI and ML in content management is more akin to power-assisted steering than a self-driving car.