5 Ways AI Is Transforming Marketing

SAN FRANCISCO, CA – AI is transforming just about every part of the modern marketing department. From chatbots that cater to the immediate needs of online customers; to personalized ads that reach specific visitors; to strategic emails that reignite waning customer interest; to the smooth and hyper-intuitive website experiences that steer visitors to make a purchase. AI and intelligent technology plays a part in each and every one of these changes, and marketers will need to embrace it if they plan to keep up with the highly dynamic and competitive digital landscape they operate in today. As buyers shift from brick and mortar to the digital realm, chatbots are an increasingly important marketing technology. According to a survey by Oracle, 80 percent of companies plan to use chatbots by 2020.