What is Conversational Commerce? Five Useful Examples of E-Commerce in Messaging

If you're still wondering what is conversational commerce? It's a way of shopping or making any purchase online within a messaging or chat channel, like Facebook Messenger or Telegram by interacting with a brand's chatbot. We open a messaging channel to interact with a brand, a chatbot welcomes us, asks how it can help, and we're ultimately presented with just-the-right product or service we need. A virtual department store with a virtual salesperson, or a virtual assistant helping us place food or taxi orders: sounds like a refreshing at-home shopping and customer experience, yes? That's because it's meant to.