How Voice Search is An SEO Game Changer

If you've been using voice search technology from Apple Siri, Amazon Alexa, or Google Home more than you did in previous years then you're a part of a large and growing trend that's impacting the way we search for information and make purchases. In fact, Dominos knows this very well, and allows customers to order a pizza just by speaking into a smart device. Back in 2013 the Hummingbird update changed the way Google delivers better search results through an improvement in semantic search by tracking conversational phrases. This led to the search engine understanding the intent and contextual meaning of terms used in a query. Enter in the two-way conversation of speaking your search phrases -- users no longer rely on links, but rather verbal responses.