Designing great AI products -- Personality and emotion

The following post is an excerpt from my book'Designing Human-Centric AI Experiences' on applied UX design for Artificial intelligence. We tend to anthropomorphize AI systems, i.e., we impute them with human-like qualities. Many popular depictions of AI, like Samantha in the movie Her or Ava in Ex-Machina, show a personality and sometimes even display emotions. Many AI systems like Alexa or Siri are designed with a personality in mind. However, choosing to give your AI system a personality has its advantages and disadvantages.