Googles latest AI shopping tool is Chers Clueless closet IRL

Google's latest shopping feature makes Cher Horowitz's computerized closet a reality. The new virtual try-on tool within its "AI Mode" search option lets users see how outfits look on photos of themselves. Announced during the opening keynote at Google I/O 2025 on Tuesday, the tool uses a new custom image-generation model to place clothing pictured in online product listings onto a full-length shot provided by the user. Per a company blog post, the model "understands the human body and nuances of clothing -- like how different materials fold, stretch and drape on different bodies." According to Google, it will also be able to accommodate different poses.