From Data to AI with the Machine Learning Canvas (Part I)

Machine Learning systems are complex. At their core, they ingest data in a certain format, to build models that are able to predict the future. A famous example in the industry is identifying fragile customers, who may stop being customers within a certain number of days (the "churn" problem). These predictions only become valuable when they are used to inform or to automate decisions (e.g. which promotional offers to give to which customers, to make them stay). In many organizations, there is often a disconnect between the people who are able to build accurate predictive models, and those who know how to best serve the organization's objectives.