Evaluating deep learning and machine learning techniques to predict customer churn within a local retail industry

A top priority in any business is a constant need to increase revenue and profitability. Within the retail industry, the main source of revenue is based on the purchases of customers. For this reason, companies need to focus on customer retention. When a customer leaves or churns from a business, the opportunity for potential sales or cross selling is lost. When a customer leaves the business without any form of explanation or notice, the company may find it hard to respond and take corrective action.