Apple TV might get 4K video streaming, but it'll still lag behind

Last revamped in late 2015 with beefier hardware, a refreshed tvOS interface and the Siri Remote, Apple's set-top box has basically languished as competing set-top boxes like the Amazon Fire TV, Roku Ultra and the new NVIDIA Shield TV run circles around it. Apple is reportedly testing a new Apple TV capable of streaming 4K video with "more vivid colors (sounds like HDR), according to Bloomberg. The current Apple TV only outputs at 1080p full HD, which is fine, but it's no 4K. The report points to Apple's recent hiring of Timothy D. Twerdhal, the former head of Amazon's Fire TV unit, to lead product marketing for Apple TV, as a sign Apple is taking the TV space more seriously. Twerdhal's extensive experience in the TV video space -- he worked at at Netflix and Roku before he joined Amazon -- makes him well-positioned to help fix the Apple TV's shortcomings.