How AI helps marketers invest in the right ads

Trust is the foundation of all relationships, particularly in media. If you don't trust your agency, you shouldn't be using them -- especially related to advertising. There's a lot of talk in the marketing and media domain at the moment regarding transparency related to media buying. The infamous ANA report on media transparency in the ad industry has done its part in stirring up this debate, which has been brewing under the surface for decades. When I say decades, I really do mean decades. The fundamental business model of media agencies and consequently its issue with transparency has been around since the 1960s.