AI for Marketing Professionals – A Force for Experience Transformation - Watson Customer Engagement

"The Last Jedi" has millions of fans worldwide feeling the Force again this week. But for CMOs and their teams, there's another Force that's radically changed life as we know it: Data. Like the Force of Star Wars fame, data has light and dark elements. It is a raw, powerful resource that binds together every business transaction, process and system. And it can drive incredible customer experience transformation, if you have the right tools to tap into it. Advanced analytics is a fierce addition to our marketing arsenal, but it can't help us conquer the Dark Side of data to truly know our customers as individuals and respond to their unique wants, needs and struggles in real time.