Rethinking AI Ethics - Asimov has a lot to answer for

From whence did this concept of AI'Ethics' derive? Digital systems that caused great harm to people via injustice, discrimination or exclusion, privacy or just plain cheating, not to mention the environment, have been with us for decades. Ethical issues in analytics and models did not arise with Big Data, Data Science or AI -- they have been with us for a long time. Was there ever a COBOL Ethics, a DB2 Ethics?, an ERP Ethics (well maybe)? This whole fascination with AI Ethics derives from, in my opinion, Isaac Asimov's Three Laws of Robotics.