How Search Engines Use Machine Learning: 9 Things We Know For Sure

Tech giants are investing heavily in machine learning. In 2019, Microsoft invested in 11 artificial intelligence (AI) startups, with $1 billion for OpenAI alone. In that same year, Intel Capital made 19 investments, and Google Ventures made 16 investments. That huge influx of capital means that AI computing power is making rapid advancements in a range of sectors from healthcare to construction to marketing and search engine optimization. However, before we get into the implications of machine learning for SEO professionals, let's define what we mean by AI.