What Does It Mean to Be a Predictive Marketer?

Marketing is moving from programmatic to predictive, but what does this look like in practice? A future where it's possible to zero in on understanding consumer behavior and deliver relevant experiences, according to leading marketers from The Weather Co., BlackRock, TripleLift, Nielsen and 84.51 /Kroger featured in the video above. We also touch on the question of how organizations should recruit in the cognitive era, and the larger impact of AI across business and society. As Jordan Bitterman, CMO of The Weather Co., notes: "AI is one of those revolutions taking place. There are those who say AI is just a catch phrase … but that's how it starts."