GoButler launches Angel.ai to offer natural language tech to commerce companies

GoButler, the startup that originally offered a virtual assistant that let you request anything on-demand, appears to be pivoting for a second (and maybe final) time. The New York-headquartered company is shuttering the GoButler consumer-facing service altogether in favour of offering natural language processing technology to third-parties. Angel.ai is based on the same NLP technology that previously powered GoButler's "fully-automated" flight search and discovery, and will enable commerce companies to build'conversational' user interfaces, such as Facebook Messenger chat bots, or other kinds of natural language search. However, instead of targeting a single vertical, Angel.ai The idea is to let consumers express intent in a more natural way, and by translating natural language expressions into structured, actionable requests, commerce companies can capture that intent and make their products easier to find and purchase.