Seven growth strategies of successful chatbots

Chatbots have captivated the tech world. Facebook, Google, Apple, Microsoft, Amazon, and IBM all heavily invest in conversational platforms. Thousands of developers, businesses, and brands build bots to engage users, but one fact is clear... According to Botanalytics, 40 per cent of a bot's users disengage after one interaction. With thousands of bots launching every month, what growth strategies distinguish successful from useless ones?