The case for conversational banking

In today's experience economy, customer expectations couldn't be higher. Thanks to companies like Netflix, Spotify, and Amazon, consumers have grown accustomed to having relevant, always-on, and highly personalised offers and services curated for them. Not only that, they now expect the same kinds of experiences from every brand they regularly interact with. Their banks are no exception. At a time when the war for customers is raging, that means that any bank that fails to take action could find itself in serious trouble.