Salesforce AI touts intelligence for everyone

As Salesforce AI morphs from a stand-alone tool to a core element of operational systems, it has the potential to transform the role of traditional enterprise systems like CRM. Rather than serving as static automation systems and systems of record that deliver improved tracking and efficiency gains, new AI-driven systems like Einstein may drive greater marketing effectiveness and revenue growth for companies. It is not easy to hire data scientists who are in heavy demand today. Instead of hiring data scientists to develop models for custom apps, brands can rely on Salesforce AI and other vendors' software with native AI capabilities -- that is, artificial intelligence that is built into platforms. It can take at least several weeks to develop a model for third-party predictive analytics software, so this makes it that much easier to incorporate AI into marketing efforts, and do it in less time.