3 Things Companies Overlook When Deploying Chatbots

AI-enhanced computer programs able to hold audio or text-based conversations that simulate convincingly how a human would interact… Whatever you want to call these code-based dialoguers, they are taking the enterprise by storm. From marketing, customer service, and e-commerce bots helping people purchase everything from flowers to flights, to workforce productivity'manager' bots delivering reminders, deadlines, and tips tailored to individual employees… companies are deploying bots to serve all manner of objectives. Such initiatives are also a common entry point for enterprise adoption of machine learning, but they are also just the tip of the iceberg when it comes to the opportunities and the risks of and artificial intelligence (AI). What follows are three areas companies often overlook when deploying chatbots. Chatbots are now being used by brands for service interactions, including simple outreach, education, feedback and survey collection, questions and answers (Q&A), tips and advice, etc.