Add Voice Search to Improve e-Commerce Engagement

In our high-speed, multi-tasking culture, fundamental shifts are happening in the way we interact with search technology. Today, mobile devices are the source of 60% of all online searchers. As voice-to-text technology has improved on smartphones and other devices, so has adoption of voice-based commands. In their research recap "Prepare for the Voice Revolution" PWC reports the majority of survey respondents said searching online with voice assistants--like Apple's Siri and Amazon's Alexa--is easier, more convenient, and faster than speaking to a human or texting on a phone. Although younger mobile-first consumers are driving adoption, PWC states, they aren't using the tech as frequently as their 55 counterparts.