Google's New AI Tool Is About to Make Online Shopping Even Easier

Since Google I/O in May, the company has heavily promoted its generative text and image AI tools to help people do everything from draft essays to create art. However, its core business model is selling ads and products. Today the company unveiled a new shopping tool that may help do exactly that. Now, customers in the United States can virtually "try on" women's tops. The company uses images of real models ranging from XXS to 3XL to wear AI-generated versions of clothes from hundreds of brands sold across Google, like Anthropologie, Everlane, and H&M.