AI marketing can drive customer loyalty to brands, finds survey

A new survey has found that 41% of consumers will shun brands that send irrelevant messages and offers. AI marketing may be the answer, however, as the survey also finds that 47% state they are happy for intelligent technology to improve the offers they receive. The survey was carried out by AI marketing outfit Emarsys, which questioned 2000 UK consumers. A mere 6% of consumers believe the product and service offers they receive are specifically relevant to them. It is not all bad; opportunity lurks too.