Chase Taps Machine Learning For A Proactive Approach To Fraud

Consumers want their digital banking experiences to do more than just provide security, and processes that are not seamless could frustrate them into seeking alternatives. This means that the financial services market is facing a Goldilocks conundrum. Authentication measures cannot be so rigorous that they alienate legitimate customers, but they also cannot be so lax that bad actors gain access with ease. The balance has to be just right. Banks are employing artificial intelligence (AI) and machine learning (ML) tools to strike that balance.