11 Use Cases of Data Science in Retail - How tech giants are using it? - DataFlair

Data Science in Retail, let's start understanding the applications of data science in retail sector with an example. The analytics team of Target sat down and figured out how to tell if a customer might be pregnant, even before any announcement was made. By analyzing the purchasing trends of its customers, it turned out they could not only assign a level of likelihood that the customer was pregnant, but could even predict a probable due-date. Target figured out how to data-mine its way into a lady's womb. Using that information, the retail company started to mix in offers sent to those customers to include fetal items along with regular coupons.