AllAnalytics - Ariella Brown - Hiring Trend: ...

The Unilever brand is associated with things like soap and deodorant. But technology does play a central role in its business operations, and the UK-based company sought to tap into its power to improve hiring. With the goal of diversifying its pool of entry-level candidates, Unilever experimented with replacing its standard approach to recruiting with algorithms and targeted mobile ads. As described in a recent Wall Street Journal article, Unilever's recruiting in the past had centered primarily around eight college campuses and the usual resume collection. But the company wanted to try a different approach that would reach more people and filter through applications without overwhelming the human resources in place. The solution was setting up a hiring process based on algorithms.