Recovering SEO traffic and rankings after a website redesign - Search Engine Land

When building a new website, retaining and improving your SEO and organic traffic should be a key design goal. This requires a clear understanding of how SEO and website design work together and careful planning for the site migration. If everything is done correctly, you should retain (and improve) rankings and traffic. Unfortunately, in the real world, this is often not what happens. And then panic sets in.