Data Integration and Machine Learning for Deeper Customer Insights - DZone AI

This article is featured in the new DZone Guide to Artificial Intelligence. Get your free copy for more insightful articles, industry statistics, and more! In this big data world, a major goal for businesses is to maximize the value of all their customer data. In this article, I will argue why businesses need to integrate their data silos to build better models and how machine learning can help them uncover those insights. The goal of analytics is to "find patterns" in data.