Break away from the herd: How smart brands are using AI - Watson

Many data-savvy brands employ big data and predictive analytics to help identify the next-best action based on customer segments and transactional patterns, which only represents about 20% of known information about customers for most brands. Some leading brands take it a step further and use machine learning along with Artificial Intelligence (AI) technology like IBM Watson's APIs to collect, connect and make sense of the other 80% of the unstructured data such as tweets, Facebook posts, emails, call center audio recordings and other observable customer behaviors, likes and preferences and combine it with their transactional customer data. To make your brand truly delight and engage customers, you'll need to do the following: To learn more about how you can truly supercharge your brand's marketing and customer engagement efforts, download the IBM and SugarCRM white paper: "Becoming a Brilliant Brand Conversationalist." Using AI to supercharge brand engagement Learn how you can truly step up your brand's marketing and customer engagement campaigns with AI Your email address will not be published.Required fields are marked *