Measure the Business Impact of Amazon Personalize Recommendations

We're excited to announce that Amazon Personalize now lets you measure how your personalized recommendations can help you achieve your business goals. After specifying the metrics that you want to track, you can identify which campaigns and recommenders are most impactful and understand the impact of recommendations on your business metrics. All customers want to track the metric that is most important for their business. For example, an online shopping application may want to track two metrics: the click-through rate (CTR) for recommendations and the total number of purchases. A video-on-demand platform that has carousels with different recommenders providing recommendations may wish to compare the CTR or watch duration.