The 4 types of people interested in AI agents - and what businesses can learn from them

AI agents are changing how we work, but Salesforce's latest research reveals that consumers are also looking to agentic AI to simplify their daily lives. The survey of 2,552 US consumers identified four personality types interested in AI agents: the Life-Hacker, the Tastemaker, the Minimalist, and the Smarty Pants. The findings reveal that consumer personas are as varied as the AI agents serving them. The ability of agents to personalize services based on each individual's traits will unlock opportunities for brands and consumers as this technology continues to scale. The study highlights the new and diverse ways consumers can make the most of AI agents, from taking tasks off their plates to making more informed decisions.