Should financial AI be "narrow and deep"? - Banking Exchange

Do you have an iPhone? Tell Siri that you want to buy Apple. Trying that in a suburban Long Island, N.Y., town recently resulted in Siri asking if the user wanted to go to the Apple Store at a nearby mall. Then, Siri suggested, the closest branch of Apple Bank for Savings? Then the virtual assistant suggests a nearby floor covering company named for the fruit.