What AI Means For Marketers

Two years ago, I wrote about the concept of anticipatory design, arguing that consumers will come to expect intelligent products and services that eliminate unnecessary decisions from their lives. Now, the artificial intelligence (AI) required to bring intelligent experiences to life is becoming a reality and marketers need to prepare for a new leap forward in the digital revolution: the smart internet. After two decades of change – from the introduction of the web to mobile and social media – the coming smart internet era will require more business adaptation than anything else to date. In this world, companies will have to evolve into "smart brands" to survive. Artificial intelligence has been hyped as the answer to all of humanity's problems ever since AI was first conceived at Dartmouth College in 1956.