Robot copywriters? Reuters creates AI tool that can write sentences and pitch stories Netimperative - latest digital marketing news

News agency Reuters has launched Lynx Insight, an AI-powered tool designed to help its journalists create stories, in a move that could also have implications for content marketing. The tool can analyse data, suggest story ideas, and even write some sentences. It has been trialled by dozens of journalists since the summer, and will now be rolled out across Reuters newsrooms. Reuters said the aim was not to replace reporters but instead augment them with a digital data scientist and copywriting assistant. Reg Chua, executive editor of editorial operations, data and innovation at Reuters, said: "The real value is using machines to do what they're good at and then presenting that to humans -- that's the best of both worlds."